Decoding Darier's
Non-profit Decoding Darier's launched Fundraiser and increased Donor Conversion Rate
Category
Service Business
Year
2025
Timeline
6 weeks
The Challenge
Techvio, a growing tech startup, struggled to communicate product benefits effectively on social media. Their posts received low engagement, and brand awareness was limited. The challenge was to increase visibility, attract followers interested in technology products, and drive meaningful interactions while establishing Techvio as an authoritative voice in the industry.
Our Strategy
We launched a campaign focused on product demos, explainer videos, and tech tips for the audience. Paid campaigns were targeted at tech enthusiasts and relevant communities. Interactive Q&A sessions and live streams were used to educate viewers. Content was optimized for mobile-first platforms to maximize reach and engagement. Analytics tracked performance, enabling real-time adjustments. Influencer collaborations with tech reviewers helped reach niche audiences efficiently.
The Results
Within 4 weeks, Techvio achieved 310K reel views, a 320% engagement rate, and 245% follower growth. Audience interactions improved significantly, brand recognition increased, and inquiries about products surged. The campaign positioned Techvio as a credible tech brand and delivered measurable results, demonstrating Viralup’s ability to execute high-impact social media strategies.
